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Barbie Box Office Analysis

Currently, Polymarket offers a better than 33 to 1 return on whether the final actual Barbie box office (not the estimates) show first weekend of release topping $150M domestically. I think betting against $150M+ box office at those odds would be a smart bet, and here's why.

Barbie box office was $70M for Friday, but was actually $48M from Friday ticket sales, as that "Friday" total includes Wednesday and Thursday ticket sales due to a large number of pre-booked previews. Barbie's marketing campaign got a lot of pre-booked tickets for Friday as well. The box office estimators assume Barbie will have no Friday-to-Saturday drop off, and total $48M again, and then they expect only a small Sunday drop-off to $37M on Sunday for a domestic weekend projection of $155M. Here's why I think that is less than the 97% chance the markets give it.

First, since Barbie isn't really a kid's film, a bigger Sunday drop-off should be expected, closer to the 30% norm for such films. Second, the Saturday and Sunday box offices will be impacted more by word-of-mouth than the marketing-dominated Friday box office numbers, though the real impact of word of mouth won't be felt until weekend 2. If Barbie drops off 20% on Saturday, then Saturday's total comes in under $40M, and if Sunday's drop off fits the norm of 30%, then Sunday's total will be under $30M, and that brings the box office total closer to $140M than safely over $150M. That would be a big change from the $170M projected after the $22M preview number posted, and suggest word of mouth on the film is much more negative than the marketing portrayed. It would also, as a side point, be a basis for estimating damages for those claiming the false marketing campaign tricked them into seeing the film. (E.G., at least 30% of the film's box office is from fraud.)

Hence, getting 33 to 1 odds is worth the investment if you are able and so inclined. I would take the bet up to 50% odds.

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Most of the polls up until now have shown Andrew Cuomo with a clear lead but today Emerson dropped a poll with Cuomo narrowly leading Mamdani on a first pass but after all the rounds of ranked choice voting had Mamdani ahead of Cuomo by 4. When this poll came out Cuomo's price took a plunge from mid 60s to mid 30. Later in the day a poll from HarrisX / Fix The City came out with Cuomo winning comfortable. Many are skeptical of the poll because of its crosstabs. Nonetheless, Cuomo rebounded and now both candidates are close to 50c each with the election day being tomorrow.

This has been a difficult race to read. Mamdani's momentum seems to be everywhere now, almost to an absurdly astroturfed extent. At the same time, his momentum seems to be primarily among affluent whites who are very vocal online whereas Cuomo hasn't really had a ground game but has been blitzing the TV networks. Cuomo is also polling better ...

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